The tech ecosystem has a diversity problem — in builders and in communicators. Many African startups, for example, are building powerful solutions but struggle to tell their story globally. In Nigeria, Lagos is where it is happening. If you are not in Lagos, there is a danger of your product being underreported. New products get launched with no clear messaging. Potential users never “get it.” because the products are locked away in jargon, dashboards, or complex pitch decks. The result? game changing innovations that very few people outside the circle understand or care about.
That’s where storytelling comes in. And more importantly — that’s where you come in.
At Techies Node we have realized that the Oyo tech and startup ecosystem is not short of founders and people who want to build sustainable ventures, and that, more than any other reason is why it needs people who can document the culture and tell those stories that may not make the big million naira tech blogs. Thus We are building Techies Node to not just tell those stories, but create a network of more storytellers, especially those from underrepresented communities or non-traditional backgrounds. If you’ve ever thought about combining creativity, communication, and technology — this space is wide open for you.
Tech Isn’t Just About Code — It’s About People
Technology exists to solve human problems. Every app, AI tool, wearable device, or line of code is trying to help someone do something faster, better, or easier.
But somewhere along the way, the human story gets lost. We hear about “blockchain-enabled digital identity protocols” instead of “how this app helps farmers in rural communities in Saki get access to buyers in Ibadan.” We see millions of dollars in funding raised instead of people.
Our goal is to bring that humanity back.
In his piece on “Growing the Web3 ecosystem in Oyo State Adebayo Adegbite writes about the importance of influencers, storyteller who can cut through the jargon and make the technology accessible to investors, customers, users, and everyday people.
The Rise of the Tech Media Economy
There’s a reason why tech founders are hiring content creators. Startups now know that a great product isn’t enough — they need visibility, community, and trust. Content does that.
From blogposts and podcasts to TikToks, YouTube explainers, and long-form newsletters, tech media is now a business model, not just a side project.
We’re seeing:
- Founder-led media: where startup founders become mini content creators
- Developer advocates: who explain APIs, tools, and frameworks in simple language
- Tech influencers: who review products or break down trends for niche audiences
- Product storytellers: who turn boring updates into engaging launches
- Tech journalists and analysts: who explain trends, risks, and opportunities
That’s a huge gap. But for you, it’s a huge opportunity. The good news is you don’t need to be a coding expert to join this wave. In fact, the industry needs people who can make things clear, relatable, and exciting.
There is always Room for New Voices
If you can tell a good story — through writing, visuals, video, or voice — and you’re curious about how things work, you can build a career in tech media. Especially if you’re willing to explore:
- Untold stories from your local tech ecosystem
- Emerging spaces like Web3, AI, climate tech, or health tech
- People-centered stories: how tech is changing lives on the ground
You Don’t Need to Be an Expert to Start
One of the biggest myths is that you need to be a tech genius to get into tech storytelling. Not true.
In fact, being curious is more valuable than being an expert. Your job as a storyteller is to ask great questions, translate complexity, and find the human angle. If you can explain something in a way a 15-year-old can understand, you’re already ahead of most product teams.
And with tools like Notion, Canva, and CapCut, creating high-quality content is more accessible than ever.
Real-World Roles You Can Grow Into
Here are a few content or storytelling careers in tech that people are now building from scratch:
- Tech Blogger/Writer – Breaking down trends, reviewing tools, or profiling startups
- Content Marketer – Working with startups to explain their products and reach customers
- Tech Influencer – Building a following around product tips, startup insights, or tutorials
- Video/Podcast Creator – Hosting shows with founders, developers, or investors
- Tech Analyst/Commentator – Publishing insights on LinkedIn, Medium, or Substack
- Startup Story Consultant – Helping founders clarify their pitch and brand narrative
And you can begin any of these paths without a formal degree or years of experience. What matters most is consistency, curiosity, and learning in public.
Closing Thought: The Storyteller’s Power
Every great tech movement — from Apple to African fintech — was powered not just by code, but by storytelling. By people who helped others see the vision, feel the change, and believe in what was possible. And one of them could be you.
For the next twelve (12) weeks, we are going to be sharing some tips and tricks to help you in your journey into tech storytelling. More importantly we are supporting a community of tech storytellers who want to tell those stories that the big media enterprises are missing because they are not “sexy enough.” So if this interests you. Subscribe to our blog and share this with your communities.
Our Tech Communities Showcase to spotlight active tech and startup communities in Ibadan — the people, ideas, and passion that are quietly shaping the city’s tech ecosystem click the link to see how you can put your tech community under the spotlight.
